However, don’t underestimate how powerful that targeting section, with all those different parameters, targeting factors, and various other things, is.ĭo you want more people to book demos with you? Sure, the copy, the offer, the cta, the ad spend, all of those things are important. So, that’s one of the most important things when you get around to setting up your ads. If the right people see it, you’ll get conversions. It doesn’t matter what your offer is what matters is who sees it. You’re only going to want to show ads to the type of people that match or are as close as possible to your ideal client profile. So, if that’s the case here, that applies to ALL types of ads. On the other hand, would you run ads for new or used private jets to someone who can’t afford it? I mean, there’s no point trying to sell bicycles to someone who prefers to either walk or drive. The thing with ads is, they only work when shown to the right people.
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